Your business name RequiredNames the project and heads everything Pitch writes. One line.
Your professionA few words — "wedding photographer", "physiotherapist", "bookkeeper". Every document is written as that person speaking. One line.
What you sell RequiredEverything else is written from this. The one answer a project cannot start without.
Who buys from youThe same offer argued to two different people is two different documents. This decides which.
The offer todayWhat you charge for now, even if it is rough. Pitch works from what exists rather than inventing a business you would then have to correct.
Voice and toneA sentence here saves rewriting three documents later. Pitch Pro can fill this from a saved voice.
Proof you can point atYears open, numbers, names, reviews — the exact words. Everything the documents assert about results has to come from here, so a claim with nothing behind it does not go in.
Anything off-limitsWords, claims, competitors or channels to stay away from. Cheaper to say now than to strike out afterwards.
LimitsIs there a length limit?
Each box stops you at its limit while you type, so you never meet an error at the start button. What you sell takes up to 1,000 characters and proof up to 1,500; the shorter answers are a few hundred. Your business name and profession are one line each.
ReturningWhy are the boxes already filled in?
Once you have run a project, Pitch keeps the facts you gave it as your profile and fills the next brief from it. The line above the form says where the words came from. Change anything you like before you start; the new words become the confirmed version. See Your profile.