Pitch.by
Knowledgebase

Everything Pitch does, and how to run it.

One page, in the order you meet things: getting in, the questions Pitch asks, what comes out, how to change it, what your purchase includes, and who to ask when something looks wrong.

01 · Getting in

Sign in, and where Pitch lives

Pitch is a workspace inside your GoCushy dashboard. Your purchase is attached to the email address you used at checkout.

Access

How do I sign in?

After your order, JVZoo sends the receipt and GoCushy sends an access message to your checkout email. Open the sign-in page and use that email. If you have not set a password yet, or have forgotten it, the same page sends a one-time sign-in link to that address.

Access

The sign-in email has not arrived

Check spam and promotions folders first. Delivery can take a few minutes. If nothing has arrived after 15 minutes, request a fresh link from the sign-in page using the same email as your purchase. Still nothing? Email hello@gocushy.com with your JVZoo receipt number.

First visit

What do I see the first time?

A one-screen welcome that says what you bought, how much of it you have, and what a project produces. One button takes you to the workspace with the setup form already open. If you choose to look around first, the form is one click away under Your brand — describe your business.

Access

Pitch is not showing in my dashboard

The workspace appears when the account holding your checkout email carries the Pitch entitlement. If you signed in with a different address, sign out and use the one from your JVZoo receipt. If it is the right address and Pitch is still missing, send the receipt number and that email to support and we will check the entitlement on the account.

02 · Your first project

One description of your business in; three connected documents out

A project is one run of Pitch on one offer. Here is the shape of it, start to finish.

01 · DESCRIBE

Answer the setup questions in plain language. Only your business name and what you sell are required; everything else can honestly be left blank.

02 · AGREE

Pitch settles the direction first: the audience, the promise, three angles worth arguing, and the voice. Everything after is written from that.

03 · WRITE

The brand direction, sales message and funnel plan are written as a set from the agreed direction. Each arrives as it is finished.

04 · REFINE

Read, edit by hand, or rewrite any document with one instruction. Then publish it under your own brand.

Timing

How long does a project take?

About two minutes for the three documents, and they appear one by one as they are written. It is safe to close the tab: Pitch emails you at your account address when the project is ready.

Cost

What does starting a project use?

One project from your allowance. The allowance is spent when generation starts, never while you are still typing the answers. A run that fails is not returned, so it is worth having the direction clear before you press Start this project.

Before you start

Is anything used while I am still typing?

No. Nothing is spent and nothing is written until you press the start button. Once you have run one project, the form is filled in from your profile the next time you open it, so the second brief is a read-through rather than a retype.

03 · The questions

What Pitch asks, and why each answer matters

Eight questions on one form. Two are required; the rest make the documents better and can be left blank without stopping anything.

Your business name RequiredNames the project and heads everything Pitch writes. One line.
Your professionA few words — "wedding photographer", "physiotherapist", "bookkeeper". Every document is written as that person speaking. One line.
What you sell RequiredEverything else is written from this. The one answer a project cannot start without.
Who buys from youThe same offer argued to two different people is two different documents. This decides which.
The offer todayWhat you charge for now, even if it is rough. Pitch works from what exists rather than inventing a business you would then have to correct.
Voice and toneA sentence here saves rewriting three documents later. Pitch Pro can fill this from a saved voice.
Proof you can point atYears open, numbers, names, reviews — the exact words. Everything the documents assert about results has to come from here, so a claim with nothing behind it does not go in.
Anything off-limitsWords, claims, competitors or channels to stay away from. Cheaper to say now than to strike out afterwards.
Limits

Is there a length limit?

Each box stops you at its limit while you type, so you never meet an error at the start button. What you sell takes up to 1,000 characters and proof up to 1,500; the shorter answers are a few hundred. Your business name and profession are one line each.

Returning

Why are the boxes already filled in?

Once you have run a project, Pitch keeps the facts you gave it as your profile and fills the next brief from it. The line above the form says where the words came from. Change anything you like before you start; the new words become the confirmed version. See Your profile.

04 · What you get

The agreed direction, then three documents written as a set

They are written from one source, so they argue the same case instead of three different ones.

Direction

The agreed direction

Before any document is written, Pitch settles the positioning, the audience, the promise, the offer structure, three angles worth arguing, and notes on voice. It is shown on the project as its own card, and every document below is written from it.

Document 1

Brand direction

Audience, positioning, promise, voice, visual direction and the reasoning that keeps later decisions aligned. From it, Pitch also lays out a visual brand guide — wordmark, palette, type and the ways to get them wrong — which you can open from the project.

Document 2

Sales message

Headline direction, the explanation of the offer, benefits, objections, the proof you gave and the calls to action, built around what a buyer needs to believe.

Document 3

Funnel plan

The journey, not another isolated page: which steps the message travels through and what each one has to do. If you use GoCushy to sell, this is the plan a checkout, bump and upsell are built from.

Taking it with you

Can I download or print the pack?

Yes. Every project has a printable package with the agreed direction and the three documents, and the brand guide opens as its own page. Print either to PDF from your browser.

05 · Rewrites and edits

Two ways to change a document, and only one of them costs anything

Rewrite

Rewriting with one instruction

Tell Pitch what to change — a different tone, a sharper offer, a cut section — and the document is rewritten while the other two stay as they are. Each document can be rewritten up to three times. A rewrite that fails still counts, because it used the model.

Edit

Editing by hand

Open any finished document and change the words yourself. Editing is free: it uses no rewrite, no allowance and no model. Every previous version stays restorable, so you can go back to what Pitch wrote, or to an earlier draft, at any time.

Feedback

The right / not right buttons

Each document, and the agreed direction, asks whether it was right about your business. Your answer is kept for you and for improving Pitch. It is never shown to anyone else and never fed back into a prompt.

Failures

A document did not finish

A document that fails shows as failed on the project, and the other two are unaffected. Try the rewrite once more, or write your own version into it — either makes the document ready again. If it keeps failing, tell support the project name and what you saw.

06 · Your allowance

What your purchase includes

The workspace shows the live count beside the start button, so this table is the rule, and the dashboard is the number.

WhatPitch ($37, one-time)Pitch Pro (+$67, one-time)
Project starts10 in total, for life100 in any rolling 365-day window — a slot frees itself 365 days after it was used
Rewrites per documentUp to 3Up to 3
Hand edits and restoresUnlimited, freeUnlimited, free
Failed runsCountCount
Monthly hosted-AI safety ceilingAppliesApplies
Commercial use of the documentsIncludedIncluded
What the safety ceiling is

Every account has a monthly ceiling on hosted-AI spend, sized far above normal use. If unusually heavy use reaches it, new projects and rewrites pause until the month rolls over; editing by hand keeps working, because it costs nothing. It is a brake against runaway use, not a second allowance.

07 · Pitch Pro

Three tools for the month after you launch

Pro changes nothing about the core product. It raises the allowance and adds three tools that work on the project you already have.

Pro · 1

Angle-switch rewrites

The agreed direction names three angles worth testing. Pro puts them on the sales message as buttons: pick one and the document is rewritten leading with that argument. It is a rewrite, so it uses one of that document's three attempts.

Pro · 2

30-day campaign calendar

On a finished project, generate a dated 30-day promotion sequence from its own funnel plan and sales message — day by day, with the channel, the job of each send, the angle it argues and the hook written out. It is an extra document; the three deliverables are unchanged whether it works or fails.

Pro · 3

Saved voice presets

Save your brand's voice once and fill the next project's voice field from it instead of retyping. A preset is text you can still edit before you start; deleting one changes nothing already written.

Upgrading

How do I add Pro later?

Pro was offered once at checkout. If you declined it and want it now, email hello@gocushy.com from your purchase address and we will send the upgrade link for your account.

08 · Your profile

The facts Pitch keeps about your business

What you do, who buys from you, how you sound, the proof, and what you never say. Every project is written from it.

Where it comes from

How the profile is built

The first time you run a project, the answers you gave become your profile. Each later brief is filled from it, and any answer you change becomes the new confirmed version. Nothing is added to it that you did not type or confirm.

Confirming

The profile screen

From the workspace you can open your profile and review it fact by fact. Each item shows where it came from — your own words, or a guess Pitch has not had confirmed. Tap to confirm a fact, edit it, or remove one you no longer stand behind. Unconfirmed items are treated as assumptions in the writing: hedged, never asserted.

Proof

Why proof is "verbatim only"

The proof group holds the exact words you can point at — a review, a number, a year — and nothing paraphrased. It is the one part of the profile the documents may make claims from, which is why Pitch will not invent or round it.

09 · Publishing

Using what Pitch writes

Rights

Can I publish the documents under my own brand?

Yes. Use, edit, reproduce and publish them for your own business. You may not resell or share the Pitch software, your login, or access to your account, and outputs may be similar to material written for others.

Responsibility

What I still have to check

Pitch writes strategy and drafts, not legal, financial, advertising or design advice. Before anything goes out, check accuracy, permissions, claims, intellectual property and the rules that apply where you sell. Pitch only asserts what your proof supports, but the final word is yours.

Selling

Do I need GoCushy to use the funnel plan?

No. The plan works on any platform. If you do sell through GoCushy, the same dashboard holds your products, checkout, bumps and upsells, so the plan and the pages it describes live in one place.

10 · Billing and refunds

One-time purchases, sold through JVZoo

Billing

Is Pitch a subscription?

No. Pitch and Pitch Pro are one-time purchases. There is no recurring fee for the entitlement you bought; access is for the commercial life of the service, subject to the terms, safety controls and any refund that reverses the purchase.

Refunds

How do I request a refund?

Email hello@gocushy.com within 30 days of purchase, from the address used at checkout, with the JVZoo receipt or order number. Refunds go back through JVZoo and the original payment path, and access to the refunded product is removed. Never send card details.

Receipts

Where is my receipt?

JVZoo is the retailer, so the receipt comes from JVZoo at the time of purchase. Your JVZoo customer portal keeps a copy along with the product access details.

11 · Privacy and AI

What Pitch sends, and what to keep out

Processing

Where does my brief go?

To write a project, Pitch sends the information needed for that request to Anthropic's commercial API and nothing more. Your brief is treated as material to work from, never as instructions to follow. The terms and privacy policy describe this processing in full.

Keep out

What should I not put in a brief?

Passwords, payment-card details, health records, government identifiers or anyone else's confidential information. A brief needs what a buyer could read on your website, plus the proof behind it.

Honesty

Does Pitch invent testimonials or numbers?

It is written not to. The documents may only claim what the proof you gave supports, and anything Pitch has not had confirmed is treated as an assumption and hedged rather than asserted. If you see an invented number, review or quote, rewrite the document and tell support: it is a bug we want to hear about.

12 · Help

When something looks wrong

A person reads every message. Include the email used at checkout, and the JVZoo receipt number for anything about access, billing or a refund.

Contact Pitch support

Tell us the project name, what you clicked and what appeared on screen. Do not send passwords, payment-card details or other secrets.

hello@gocushy.com
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